AI product strategy: How to build & win today
AI is transforming how we build, how fast we move, and what skills matter most. Join Ravi Mehta, former product leader at Facebook, TripAdvisor, and Tinder, as he shares frameworks for building differentiated AI products. You'll learn why taste and judgment are becoming more critical than craft, see real examples from breakthrough products, and gain practical strategies to navigate the biggest shift in product development in decades.
AI isn't just changing what we build—it's transforming how we build, how fast we move, and what skills matter most. We're in the most competitive time in tech history. Product teams that master this shift will create competitive advantages. Those that don't risk disruption.
In this session, we're going deep on AI strategy and execution with Ravi Mehta, former product leader at Facebook, TripAdvisor, and Tinder, and co-creator of Reforge's AI Strategy Program. Ravi will share frameworks for assessing your disruption risk, building differentiated AI products, and accelerating product discovery.
You'll learn:
- How to assess your vulnerability to AI disruption—and what to do about it
- The modular approach: Connecting AI capabilities with your data and functionality
- Data-driven prototyping: Hours from idea to testable prototype, not weeks
- Why taste and judgment are becoming more critical than craft
- Which PM competencies are changing (and which matter more than ever)
- Real examples from Miro, Descript, Granola, and breakthrough AI products
Whether you're leading a product team or building features yourself, this session will help you navigate the biggest shift in product development in decades (and perhaps ever!).
Can't make it live? Register anyway and we'll send the recording.
Speakers
Axel Sooriah
Product Management Evangelist, Atlassian
Axel is a Product Management Evangelist at Atlassian where he helps teams unlock new ways of working with Jira Product Discovery. Previously, Axel coached teams in modern product management practices at companies like Contentsquare, Openclassrooms and Welcome to the Jungle. And prior to coaching, Axel held product leadership roles at companies like 11:FS, Verisure and Barclays.
Axel is a notorious foodie who almost dropped everything to pursue a career as a chef but decided he would invest in the next best option: Axel’s Bento.
Ravi Mehta
Product Advisor
Ravi Mehta is a senior product executive turned hands-on advisor to high-growth consumer and AI startups. He has built and scaled product organizations at some of the world's most influential brands—serving as CPO at Tinder, Product Director at Facebook (Gen Z Engagement), VP Consumer Product at TripAdvisor, and on the early Xbox Live team at Microsoft—leading teams of 40–70 product managers while driving billion-dollar business growth. Today, Ravi selectively partners with founders to unlock product-market fit, durable growth, and AI advantage. He co-created Reforge's AI Strategy program with Brian Balfour and created their Product Leadership program, with his frameworks on goal setting, strategy, and AI used by thousands of product leaders globally.
